Lock Stock Self Storage is proud to be supporting Winsford United Football Club through a new sponsorship agreement that will see the Lock Stock logo appear on the club’s sleeves until the end of next season.

The partnership comes as Lock Stock continues its rapid expansion across Cheshire, with Winsford one of five new sites being developed in the county as part of the company’s wider growth plans.

Winsford United is a club with a rich footballing heritage, having helped launch the career of Everton and Wales legend Neville Southall, and more recently enjoying success on the pitch with promotion to the Midlands Football League Premier Division as champions last season. The club also boasts modern-day FA Cup recognition through midfielder Daniel Kerr, who captained the Combined Services team that presented the FA Cup to Prince William ahead of last season’s final.

Winsford United Commercial Director Karl Woodward said: “We’re a sleeping giant and the season is going very well after our promotion.

“We’re now seeing crowds of over 500 when two years ago we’d be lucky to get 120 there but in our heyday, when I was a boy we’d get 2,000 when we were playing the likes of Gateshead and Barrow.

“In the early 90s we were drawing 2-2 late on against Wrexham in the FA Cup before losing 5-2, they went on to face Arsenal famously in the next round, and we were drawing 1-1 against Chester before they scored a late winner.

“We’re rebuilding with local players and a local manager and it’s vital to get the support of businesses in the local community like Lock Stock.

“Sponsorship like this is crucial and we need their backing because we have plans to turn Barton Stadium into a 4G pitch to make it a proper community hub because we’re very much a community club, we’re all local and no-one takes a wage.

“We cut the pitch, paint the fences and man the gates on a Saturday and we lend a hand behind the bar when it’s busy.”

Lock Stock Area Manager Richard Warner said: “We opened in Nat Lane in Winsford in June and the site is going very well and will have over 200 containers there soon catering for a range of customers from people moving house to local businesses.

“Like all our storage parks it has been developed to a high, professional standard and this approach has made us the biggest container-based operator of our kind in the UK.

“But we also like to get involved in the communities where we have sites and our backing for Winsford United is an example of that as was our support for local charity Changing Lives Together in the summer. 

“Now we’re getting behind the club and wishing them all the best in what has been a superb season so far, and as we go forward, we will look to continue to support the local communities here and at our other Cheshire sites.”

Lock Stock opened its Winsford storage park on Nat Lane earlier this year, with the site continuing to grow and set to accommodate more than 200 storage containers serving everyone from home movers to local businesses. As with all Lock Stock sites, the Winsford park has been developed to a high professional standard, helping the company become the UK’s largest container-based self-storage operator.

Supporting Winsford United reflects Lock Stock’s commitment to the communities in which it operates. Alongside backing the club, Lock Stock has also supported local causes in the town, including the charity Changing Lives Together, and is keen to play a positive role in Winsford as the club works towards its ambition of transforming Barton Stadium into a 4G, community-focused facility.

Lock Stock looks forward to continuing its relationship with Winsford United and wishes the club every success for the season ahead, while remaining committed to supporting local communities across Winsford and the wider Cheshire area.