National guidance to stay at home and only go out for essential items over the last few weeks has hit businesses in Wales pretty hard, particularly retailers who have had to close amid the coronavirus scare.
However, many food and drink producers have diversified their offerings to remain in business, with some now providing a delivery service to their customers.
Rhys Lougher is one such innovative businessman, who is keeping his family’s dairy firm going by delivering milk to those who are self-isolating.
Speaking with Wales247, Mr Lougher said: “With premises such as schools, offices closed, the commercial and wholesale side of our business has taken a downturn. However, our domestic deliveries have increased.”
He noted: “Demand for doorstep deliveries has been such we’ve had to extend our rounds… We’ve been able to very quickly adapt to changes to our customer base and respond to people’s needs.”
The Loughers have been farming at Ty Tanglwyst dairy for several generations, supplying milk from their 110 Pedigree Holstein cows within a ten-mile radius of the farm.
In addition to selling milk, they have been providing butter, cream, eggs and fruit juice too, enabling their customers to access essential goods at a time they might struggle to leave the house.
It is not just food and drink producers who have continued to work during the crisis, but refuse collectors too.
The Leader reported how bin men and women, as well as other frontline council staff in Wrexham and Flintshire, should be praised for continuing to pick up rubbish and recycling bins while putting themselves at risk the whole time.
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