The Wales coastal path is already known to bring money into the country, but now a new suite of tools have been launched to help businesses to make the most of the benefits it can bring to local economies.
It’s estimated that the 870-mile long coastal route generates £84 million per year for the Welsh economy, and supports over 1,000 jobs.
But now there are set to be a series of seminars, as well as the launch of an online toolkit, to help businesses in North Wales, such as those around Llandudno, to make the most of being close to this hiking trail.
The online tools focus on providing marketing tips, as well as providing a range of free, downloadable materials and resources that businesses can print out and use to help raise their profile.
There will be free seminars in Beaumaris, Conwy and Criccieth next month, with local firms from all industries encouraged to attend.
Earlier this month, the BBC reported on an initiative to encourage more visitors to spend time in north-east Wales, with many business owners here believing that their trade is being squeezed because people head straight to Snowdonia rather than exploring their region.
The Stay, Eat, Do project is offering visitors packages that encourage clusters of businesses to work together to provide accommodation, food and activities in the area.
Julie Masters, coordinator for the project, told the news provider that there is lots to see in this part of the country. “You’ve got the Clwydian Range and the Dee Valley Area of Outstanding Natural Beauty with Offa’s Dyke running through them,” she stated.
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