For local businesses, it was time to get their spookiest decorations out of the best storage Chester has to offer as they put on a seasonal spectacular for young trick or treaters and their parents.
While it’s always been a big phenomenon in the US, Halloween now means big business in the UK. According to the Metro, we Brits now spend £320 million on costumes, decorations, spooky treats and more each year, with 2017 set to be the biggest spend yet. Bare in mind that back in 2012, we were only spending £12 million on these blood-curdling festivities, you can see how much it’s become a part of our way of life.
Chester businesses have definitely cottoned on and this year ran a free family festival to make the most of the demand. As part of the city’s Halloween Spooktacular event, Chester’s Business Improvement District CH1ChesterBID ran a Trick or Treat trail according to the Chester Chronicle.
Children were given Trick or Treat maps of local participating businesses, and then could make their way around for free sweets.
Store manager at Weasel and the Bug Katie Jones said the idea worked a treat for their shop: “The trail created fantastic exposure for us and we saw so many families come into the shop to have a look around while the children picked up their sweets,” she said.
The idea is so clever as trick or treating can be a difficult situation, as many households don’t like to take part and children may be left disappointed. This success is a great example for other business centres to make the most of key events throughout the year.