When you think of self storage, you might picture homeowners clearing out garages or families downsizing. But there’s a new generation tapping into the benefits of storage units in ways that reflect their lifestyle and ambitions: Gen Z.

Born roughly between 1997 and 2012, Gen Z is stepping into adulthood with creativity, flexibility, and a drive to do things differently. Whether it’s launching a side hustle, travelling the world, or studying away from home, Gen Z is showing that self storage isn’t just for older generations – it’s a smart tool for living life on their terms.

Here’s how Gen Z is redefining how self storage is used:

 

Travelling Light

Many young adults are prioritising travel and experiences over settling down early. With remote work on the rise and “digital nomad” becoming a real career path, Gen Z is more likely to pack a bag and hit the road – whether it’s for months backpacking through Southeast Asia or a temporary move abroad for work or study.

Instead of paying high rent on an apartment they’re not using, they’re turning to self storage to keep their stuff safe while they’re gone. It’s a cost-effective way to keep personal items secure without committing to a lease, and it offers total flexibility when plans change.

 

Side Hustles That Need Space

Gen Z is entrepreneurial to the core. Whether it’s flipping vintage clothes, running an Etsy shop, or launching a micro brand, many young people are making money from creative side hustles.

The only problem? Most of them are doing it from small apartments or shared housing – hardly ideal for storing inventory, packaging supplies, or equipment. That’s where self storage comes in. It provides extra space without the cost or commitment of renting a commercial unit, and for many startups, it’s the first “HQ” before they grow.

Many facilities now offer business friendly options like 24/7 access or delivery acceptance, which is perfect for side hustlers on the go.

 

University Life Made Simpler

University students have always had the same problem at the end of the year: where do you put all your stuff during summer break?

Instead of hauling everything back to their parents’ place, more students are turning to short term storage units near their campus. It’s convenient, affordable (especially when shared with flatmates), and saves time during the chaotic moving season. Plus, with many students studying in different cities – or even countries – it’s a reliable way to keep belongings safe when in transition.

 

Reducing Rent by Living Smaller

Let’s face it, rent is expensive. Gen Z are increasingly moving into smaller spaces, co-living apartments, or even staying with family a little longer to save money.

But smaller living spaces mean less room for storage. That’s where offsite storage units come into play. Whether it’s seasonal clothes, sports equipment, or even sentimental items they’re not ready to part with, a small storage unit can help them maintain a tidy home without compromising on the things they love.

Some even rotate the contents seasonally – like keeping winter gear in storage through the summer – to maximise living space.

 

Moving Often

Unlike previous generations who might have stayed in the same home for decades, Gen Z moves frequently – whether it’s between rentals, cities, or even countries.

For this generation, life is fluid. But constantly moving with everything you own is both expensive and exhausting. A self storage unit can act as a temporary holding spot during transitions, helping bridge the gap or allowing them to travel without dragging everything along.

For Gen Z, flexibility is king, and self storage offers exactly that.

 

Creative Space Without the Rent

Some Gen Zers are even using their storage units as low cost creative studios. While most storage units aren’t meant for living or working full time, they can be a private, quiet place to work on a project, organize inventory, or even shoot content.

Photographers, musicians, resellers, and artists are using self storage to create without distractions. It’s a low commitment way to get serious about their passion without needing a whole workshop or dedicated studio.

 

A New Generation of Storers

Self storage isn’t just for downsizing retirees or growing families anymore – it’s a lifestyle tool for the modern, mobile, creative Gen Z generation.

From digital nomads and university students to side hustlers and minimalists, more young adults are discovering how self storage can support their goals, simplify transitions, and help them live more flexibly.

So if you thought self storage was old school, think again. Gen Z is making it convenient and completely essential for modern living.