North Wales Gran Launches Successful Start-Up With Her ‘Funeral Fund’

by Jamie Adrankone

North Wales Gran Launches Successful Start-Up With Her ‘Funeral Fund’

A grandmother of five has launched a successful café and ceramics business with her life savings, despite setting up shop just before the first lockdown was imposed. The Daily Post reports that Julie Vaughn-Roberts, 65, put everything, including her ‘funeral fund’, into launching Cwtch Ceramics in Rossett, near Wrexham, in early March last year.

It was the worst of possible beginnings for Julie when she was forced to close the doors just over a week later. However, the resourceful businesswoman has shown her steely streak, and quickly reinvented the operation to survive the pandemic. Cwtch, which is a popular Welsh word meaning cuddle, or cupboard, is now thriving and enjoys a loyal customer base.

Julie told the Post: “We did close completely in the very beginning; everyone did and then we just had to rethink things. I reinvented myself. I’m more reinvented than Madonna. We started doing takeaway meals including afternoon teas and ploughman’s lunches. We also did ceramic packs that people could pick up.”

The enterprising gran credits her family for their help in establishing the business, and also her accountants Coxeys, who have provided invaluable advice throughout the rocky period. She soon adapted the café to a takeaway outlet, and provided a pick-up service for her ceramics.

Julie had a series of clerical office jobs before becoming a full-time mum to four children. When they had flown the nest, she followed her dreams, by turning her talent for arts and crafts into a career. Her first establishment was at Ty Pawb in Wrexham, where she sold ceramics and held painting and pottery classes for children.

In 2020, she made the decision to expand to the old Premiere store site in Rossett, and has successfully steered her business through the trickiest of starts.

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