Plans have been announced to re-brand Wrexham town centre as part of the Welsh Government’s Transforming Towns programme. Funding has been secured for a marketing campaign to promote Wrexham as a “vibrant, attractive place to work, study, live, shop and visit”, according to a report on Wrexham.com.
There are further plans to regenerate the town centre, with an appraisal of key redundant sites. It is hoped they can be purchased by the public sector and re-purposed to attract new investment and businesses. The announcement came after a meeting with Wrexham’s Civic Leadership Group (CLG), council leaders, and government ministers.
The first stage of the marketing campaign, scheduled to take three to four months, will be targeted at engaging with small local businesses, and an agency will be hired to create a new brand identity for Wrexham. The second phase of the campaign plans to take the message ‘out of area’ to reach a wider audience.
The total funding for the project is anticipated to be over £500k, with the highest proportion provided by the Welsh Government, and contributions from Wrexham Council, Coleg Cambria, and Wrexham Glyndwr University. The Development Bank of Wales are also expected to launch an entrepreneurial fund in the spring.
Cllr Mark Pritchard, Leader of the Council, and Ian Bancroft, Chief Executive jointly said: “The plans recognise Wrexham’s unique position both in North Wales and across the border into North West England and it’s really encouraging to get the support of Ministers at this stage of initial investment.”
They continue: “Even with all the restrictions and challenges faced by the pandemic we are well placed to bring investment and confidence to the town centre in addition to all the other initiatives that have already seen substantial funding put into the regeneration of the area”.
Recent plans for the north Wales town include the Wrexham Gateway project, which incorporates the train station and the football ground, and also £1.5m of heritage funding, which was awarded to restore many of Wrexham’s historically important buildings.
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