A Denbigh-based bakery has revealed that it will be supplying more products to Tesco stores in North Wales in the future.
Henllan Bakery, which has been working with the supermarket giant since 2009 providing Welsh cakes and bara brith, will now be delivering bread to stores across the region as well, the Daily Post reported.
Ten new lines of craft breads and rolls are now being stocked in 14 Tesco stores around North Wales.
The Denbigh firm is the biggest craft baker in the UK, and the seventh largest bread brand in the country, but this new deal with Tesco represents a significant expansion for the Welsh company.
However, Henllan’s Edward Moore told the newspaper that the firm hasn’t lost its connection to its family roots.
“We have not lost the emphasis on the craft baking that we have always had, and which has served the bakery so well over the years,” he stated.
Mr Moore’s great-great grandfather founded the bakery in 1908, when he used to deliver his goods in the local area with a horse and cart.
According to the Federation of Bakers, the UK’s baking industry is worth some £3.6 billion annually, with craft bakers accounting for five per cent of this market by value.
Nearly 11 million loaves and packs of baked goods are sold in the UK every day, making this one of the country’s largest markets in the food industry.
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